How is brand purpose different from positioning
Know the difference between brand purpose and positioning. And understand what magic a brand purpose can bring to your messaging.
Three essentials in any brand purpose
Identify the three key steps you can take to figure out or extract your brand purpose from your positioning.
Learn it all with Apple's example
Grasp the entire thing better with the example of Apple's "Think Different" brand purpose. See how it perfectly meets the three conditions of a powerful brand purpose.