The problem with divided messaging
Understand what does messaging on the extremes of "feature" or "value" end looks like. And understand the problems with these approaches.
How to marry feature with value
Figure out what the holy grail of B2B SaaS product messaging is. And how to walk the tightrope between the feature and the value extremes.
Learn it with a super simple example
Not mere philosophising and theory. Get a complete understanding and stick it in your head with one easy example! 🔥