How to Find the USP of your B2B SaaS Product

Use this method to give buyers a reason to choose your product.

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    Know what USP really means

    Get a simple 10-word definition of what this oft-used acronym in business means.

    Refer the qualifying criteria for a USP

    Check if your existing value proposition meets the three conditions for a valid USP.

    Know how USP differs from benefits

    Learn how a USP or Unique Selling Proposition is different from plain benefits.