The Maslow's Hierarchy for B2B SaaS
What is SDT or Self-Determination Theory and how it is the Maslow's Hierarchy alternative to understanding B2B SaaS buyer motivations.
Three forces driving B2B purchases
Learn about Competence, Autonomy, and Relatability - the three motivational forces behind B2B SaaS buyer decision-making and behavior.
Learn how to use CAR to sell B2B SaaS
Learn with examples how you can use C-A-R to find your key buyer, convince them and even handle buying group objections!