Why everyone is dialling the C-Suite
Know the real hidden reason why most B2B SaaS sales organizations run after the top most decision makers in an organization.
Why you must not sell to the C-level
Learn why selling to the C-level is futile. And how it harms your chances of winning the deal.
How to identify your real buyer
See through job titles and learn to identify your real buyer. Understand how selling to the true buyer is diametrically opposite to selling to the economic buyer.